After acquiring several music and athletic software brands, Peaksware wanted to elevate its ‘start-up’ office and transform it into a more sophisticated and inclusive representation. Moving from a dark office that had been pieced together over the years, Peaksware wanted an office that represented its employees, brands, and philosophies and would stay relevant.
The design process started with the conceptualization of attributes representing the culture from an employee perspective and brand identification. It was decided that because of the high variation in focused elements between the brands, the design strategy would be to incorporate the inuendo behind what they do. With an emphasis on texture, rhythm, and movement, the design came alive in a non-literal fashion.